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It’s not an easy thing to sell your jewelry or “wearable art” for big money until your name becomes “recognizable.” Also, in the midst of thousands of sites worth of competition, it takes a lot of work to make a statement and set yourself apart. Even if someone were to fall in love with your work, they would still have to justify your work being as expensive as someone who is more well known.
Steve Popkin had this to say in a recent article:
How do you make your name become known? Well, you have to start somewhere. You need to get your work in the hands of buyers and collectors. You need to make yourself known. If you wait for the market to find out about you…you may be long gone before your pieces command the prices you hope for. Look at some of the greatest artists of all time to see if this is true.Also remember that they did not have access to the world as we do today with the advent of the internet. In a moment we can reach people in every corner of the world with a click of a button. That being said, by being creative we can increase our name recognition and thus raise the prices we attain for our work. We, ourselves, need to create the “buzz” about our work. You can’t rely on galleries, agents, promises fm well intentioned people…we need to do it. That’s if we want to receive the big paychecks for individual pieces we make. That being said, there are also ways to make a great living by selling less expensive pieces in quantity. But, that’s an individual choice and another option.
Make a name for yourself and raise your prices, and Happy Beading!
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